.Manly Bands is actually a direct-to-consumer seller of guys's rings. The company launched in 2016 after John Ruggiero, the founder with his spouse Michelle, couldn't find a suited wedding band.This is Ruggiero's second appeal on the podcast. In April 2021, we covered the company's starting, special band products, as well as much more. Since then, Manly Bands has acquired its producer. The production of bands coming from, state, Port Daniel's whiskey gun barrels or even Fender guitar strings makes compelling video recording, states Ruggiero, ideal for narration on social networking sites as well as elsewhere.The entire sound of our conversation is ingrained listed below. The records is actually modified for span as well as clearness.Eric Bandholz: Offer us a rundown of what you carry out.John Ruggiero: My partner, Michelle, and also I began an on-line ring firm knowned as Manly Bands in 2016 to handle an issue of wedding bands for men. We were actually just gotten married to. I have sizable hands as well as could not find a band that I just liked that was certainly not overpriced. My choices were actually ordering coming from a magazine or even possessing one thing customized.I ended up acquiring coming from an internet site. The band got here in a flat mailer, without any container or even client service. It was a dreadful experience by today's ecommerce standards.Our team obtained married, moved to Fla, as well as needed a job. Our experts informed our own selves, "Our team're both entrepreneurs. Why don't we produce our very own organization?" Our team explained the sorts of complications we 'd seen and also how to fix all of them. My ring expertise came up, and we opted to try to resolve it for various other fellas.Our goal when our company began was actually to pay for rent. We thought making a married couple thousand dollars a month from this would be wonderful. We considered it a way of living business, not high-growth. It was only Michelle and also me in our garage designing rings as well as delivering all of them bent on consumers. Our experts had actually appealed one thing. Our message reverberated along with customers.Michelle and I create a superb group. I think of ideas, and she is actually the implementer. A considerable amount of our effectiveness visits her innovative thoughts. She names the bands and creates personas. She hooks up the rings to customers. Illustrating a ring solely as "eight-millimeter black" didn't cut it.We developed rings coming from distinct materials, such as Jack Daniel's barrels or unique metallics. Business removed. Since then, our team have actually developed significantly. We now have more than 55 people in the Manly Bands loved ones. Concerning fifty percent of those are ring craftsmans that operate in our recently acquired production outlet in Utah.Bandholz: When performed you obtain a producer?Ruggiero: About a year and also a half back. Our experts had actually been their consumer for a long times, so we knew them effectively. The majority of their organization was wholesale, which failed to rate of interest us-- heading to mom-and-pop jewelers. They preserved their wholesale consumers as well as brand name. We obtained a number of their assets and delivered over employees.Inducing a manufacturing group has been among the most ideal traits our company have actually performed. It's been actually astonishing to head out certainly there and also view them make rings out of Fender guitar strands or even metal from an M1 Abrams container.Bandholz: Exactly how carries out in-house manufacturing influence advertising?Ruggiero: It is actually been huge. Taking a video camera to the opposite of the office and recording the staff using turrets to cut the metal poles or even scotch barrels right into rings makes for astonishing video recording. We have our video camera workers on the market all the time. Our company utilize that video footage on our social media sites as well as in our adds and newsletters. Our team make an effort to market that since most companies in the guys's band area don't make. They drop ship or even order from overseas and after that ship it out. However our company prefer it to last a life time as well as be something individuals may take honor in.Our team have actually had a great deal of excellence with our military ancestry assortment, where our experts resource unique army materials. Our team possess the M1 Garand rifle sell, the timber part, from War of the nations I. Seeing our crew put that in the turret and reduced an item out for a band is intriguing.Our marketing for those rings discuss the background, the soldiers, where the tool was actually used, as well as things like that. My wife as well as I examined filmmaking in college. We use our capabilities to enlighten and also tell a story. For instance, I just recently got an email coming from a customer that shared that his grandfather used to drive M1 tanks. The customer talented among those rings to his gramps, and they possessed fairly a mental substitution. It behaves to aid consumers connect with their past and develop one thing significant.Bandholz: Where can folks get a ring coming from you?Ruggiero: ManlyBands.com. We possess photos on Instagram, as well. I perform Twitter and also LinkedIn.